Task 3- What kind of media institution might distribute your media product and why?

Our film is an independent British physiological thriller filmed on a low budget production and targeted at a niche audience of British 16-40 year olds primarily. Our thriller is a crime and sort of physiological thriller as it involves murder, crimes and a mysterious plot; it is not like a high concept film as it is narrative over action. I think a likely distribution company to distribute our film is Vertigo Films, which is a British film production and film distribution company. Vertigo is an independent film company, which relies on sponsors and did rely on government funding to make its films as it does not have the money to back itself, thus making low budget niche films which are predominately targeted at British males, such as Football Factor and The Business. Vertigo creates about four films a year and I think Vertigo would be an ideal company to distribute our film for a number of reasons; it creates films with similar genre to ours, such as Pusher II, a 2004 crime film written and directed by Nicolas Winding Refn, it portrays the lives of criminals in Copenhagen. And the Business is a 2005 British drama/crime/gangster film written and directed by Nick Love which stars Danny Dyer and follows the Greek tragedy-like rise and fall of a young cockney's career within a drug importing business run by a group of British fugitive criminals living in Spain. The films it creates are low budget and appeal to a niche audience, which is similar to our film so I think they would be interested in distributing it as it appeals to an already present Vertigo audience which will make them money. Although Vertigo, due to a lack of budget, would not be able to create mass advertisement and marketing, the film would not need it and could rely on the existing audience and small budget advertising to suffice. Again due to lack of budget the release would be a platform rather than a blanket release, meaning it would start in a few cinemas and expand depending on the positive feedback of the film, rather than mass ‘blanketing’ of all cinemas which high concept film companies such as Warner Brother Pictures who have the money, do, appealing universally with their high action films. The more probable alternative would be for our film to go straight to DVD as many of Vertigo’s films go; this saves the expenditure of cinema which is expensive and is more suited to a widely appealing film. Although Vertigo are typically independent, they are starting to expand and evolve into distributing and production companies such as Warner Brothers who create High Concept films, Vertigo recently released Monsters, a 2010 British science fiction film, which was a high concept film, and also Street dance 3D which is another high concept film which featured in cinemas in 3D and created a large back profit. I think that Vertigo Films would be a great distributing film company to give our finished film to too distribute as the physiological thriller film fits in with the produced Vertigo films and would appeal to an already existing Vertigo niche audience, meaning that we would not need a high budget advertising campaign as our target audience already exist and we would make our profit most probably through DVD sales rather than through the cinema.