Task 4- Who would be the audience for our Media product?

The audience for our film would be a niche audience of British 16-40 year olds as our independent British physiological thriller would appeal to them primarily as a target audience. As our thriller is a crime and sort of physiological thriller as it involves murder, crimes and a mysterious plot it appeals to an audience who enjoy thrilling, dark films. The violence will charactiristically appeal to men moreso then women, and as it is a British thriller, it will appeal to British men. If we could use Vertigo Films, a British film production and film distribution company, to distribute our film this would be very helpful as they already have a British male audience who follow their films which are targeted at their audience. Vertigo makes low budget indipendent films primarily, a lot which involve crime or phycological thrillers, such as Football Factor and The Business, which are specifically aimed at British males. If we could tap In to this audience it would mean we already have an existing target audience, resulting in a cheaper advertising campain. With our advertising campain we would not need an expensive campaign which high concept, universal audienced films do, as the film would be targeted at a niche British audience, we could bypass the cinema, saving money, and make our profit through DVD sales. Advertising would merely consist of occasional screenings of the trailer on TV and cinema, minimal posters or billboards, critiques in papers, no viral campaigns or franchise, but mostly on word of mouth from our niche audience, which is the most effective advertisement. If we could distribute our film through Vertigo  we would already have an audience, save money on advertisment and make a profit back through the sale of DVDs.