The shot choices we used in the preliminary task were primarily all quite basic shots in the sense that we did not use panning, tracking or complex shots but focused mainly on close-ups, mid-shots and long shots of the band. From the research of the band we all knew that they were quite a kooky band with a deliberate individual, vintage and arty feel; therefore in the preliminary task we tried to mirror this image or representation of the band by using arty and unusual shots and angles to film the band. I feel that these shots really enhanced the image the band was trying to put across and worked effectively.
In the production our group took turns in rotating the roles we did for the shoot, director, camera man and music technician. T was effective as it meant that everyone got a turn experiencing the different roles we would have filming our proper music video and we got to learn how the directing, camera equipment and music technology works. Personally I liked being camera man the best as I studied and enjoyed photography and enjoy filming so I felt quite at ease behind the camera, the camera work is something I hope to do more of in our music video.
Personally I think we worked very well as a team, not only in the filming of the band in which we were organised and efficient getting all of our desired shots but also in the editing process as we knew what style of editing and how we wanted the music video to look and feel so we were quite quick at editing the video together and came out with a result we were all happy with.
In the editing process I learnt new skills and developed previous ones in editing; as we researched the band prior to filming we knew the ‘image’ we were dealing with and so not only applied to mirror this in the filming but also in the editing. We used sharp quick cuts between the various vocalists and instruments in the band, focusing mainly on the main singer, to give the song a quick, kooky, upbeat feel to it and quite a quick pace, which I feel complied with the representation of the band. A skill I learnt which will be particularly handy in the real video is how to keep the music in time with the performers, syncing the two together in editing. Although I learnt new techniques in editing unfortunately I did not get to try them out too much as we were in a large group so we shared the time equally and therefore did not do too much each, I hope that in the real music video I will have more input on the editing of the video.
I think we succeeded in matching the mood and image of the music video to the image of the band; we researched what image we had to go for to comply to that of the band which I feel we did successfully. The music video also matches the track it was designed for, the editing we did was tight and all performers are synced perfectly due to the technique we were taught in editing. All though the video is purely performance and no narrative I feel it still works well as a music video as it says a lot about the band and their style. In this sense I feel that by our editing, camera and directing skills we managed to create an impressive part of the music video which not only improved our skills and gave us a taste for the real music video, but which works effectively in portraying the band. We did research on the band, which we will have to invent for our actual music video, and then tried to mould the music video to meet that research which I think we did effectively and meets the target audience of the band.
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