Over summer we had to come up with some initial ideas for music video treatments, to prepare ourselves for coming up with our final idea for our music videos. I came up with three treatments for music videos for existing bands, taking their image, genre and style of music into consideration and portraying this in my treatments.
Music Treatment 1
Artist: Youth Group
Track: Forever Young
Image of Band: Youth Group is a young artistic, independent band who plays songs with a predominately alternative genre. The song is a slow, melodic , alternative/indie rock song with guitar, vocals, drums, bass and piano.
Music Video Treatment: The video would have both a narrative and performance element, as there are the common instruments in bands, guitar, drums, bass, vocals and piano, it would be easy to create a similar hypothetic band and have them mime the song. The narrative element of the song would mirror and emphasise the image of the band, using many artistic and alternative shots and would have a youthful and generally artistic feel to the video. The narrative would be a montage of shots of youthful teenagers acting rebellious yet having a good time, drinking, smoking, doing graffiti, skateboarding, and etcetera. This image would mirror the cool, youthful, rebellious image of the band. As the song progresses however and past the climax of the song, the fun-loving youths would face the consequences of their actions, being arrested for drugs, becoming involved in gang warfare etcetera. This narrative element would again portray the band as rebellious and would tie in with the lyrics of the song ‘I want to be forever young’.
Artist: Fabolous
Track: You Be Killin Em
Image of Band: Fabolous is a black rapper American rapper who creates hip-hop rap music. His image is a cool, trendy, masculine rapper; as he is marketed as a stereotypical black rap artist he is associated with rebellion, masculinity and womanizing, I would replicate this image in the video.
Music Video Treatment: My music video treatment would be predominately performance based and I would only have the miming of the rapping and vocals rather than any instruments in the song. The focus of the video would be on my hypothetical artist who would be rapping throughout the video in various locations and situations. I would mirror and expand on the image of the artist by conforming ‘black rap stereotypes’ by placing him in situations surrounded with pretty girls, excessive wealth objects, illegal substances and creating a ‘cool’ image he is associated with by dressing him in baggy clothes and caps with lots of ‘bling’ to exenterate his wealth. By creating a distinct masculine image for my hypothetical rapper artist I would conform the rap stereotype, having a sexual, sexualised video would add to this image.
Music Treatment 3
Artist: Keane
Track: A Bad Dream
Image of Band: Keane are a fairly well known alternative/indie rock band who’s songs are predominately slow with a rock undercurrent to them; the song is a fairly slow and melodic one however, like my first treatment, includes all the typical band instruments making it easy to create a hypothetical band to mime with. The band has an independent, artistic, ‘cool’ image which I would mirror in my hypothetical band.
Music Video Treatment: Similar to my first music video treatment, the video would have both a narrative and performance element; the performance element would be fairly easy to create as my hypothetical band would mime the common instruments in bands, guitar, drums, bass, vocals and piano. The narrative element of the song would be the story of a youngish boy and girl who have a fight at the start of the song and separate, throughout the middle showing the emotion they feel for each other and the longing for each other as this complies with the emotive song and lyrics, ‘I wake up it’s a bad dream, no one by my side’, ‘You’re long gone’, and would build an emotional connection in the video. As the song builds and reaches the climax, nearing the end I would then have the couple suddenly start running and have a montage of them running through various locations, cross-cutting between the two, using artistic and quick cuts adding to the arty, quirky image of the band. Finally as the song reaches an end the couple would meet and the video with end as they embrace each other, completing the emotional story of the two.
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