Evaluation of Advertisment Poster

Creating SMAK’s promotion poster to accompany our album cover we tried to keep the look and feel, layout, colour scheme and image as similar to the albums as possible to maintain synergy and uphold the specific ‘image’ of the band. The image we chose to use was from the same shoot in which we took our album cover, of a young, bare-knuckle fighter. It again portrays the band as a young, rebellious, anti-authority group and by not using a member of the band in the image it is not subjective just to the band but is symbolical of all youths. The colour scheme and font of the text we kept the same on the album cover and poster, and like the album cover we tried to maintain  simplicity on the poster, only having the title of the band, song, release date and code. The code offers a new technological form of advertising which is recognised with our target audience; youth recognise the code as a hyperlink to a website which can be accessed through blackberry’s i-phones and other mobiles which are popular with the youth of today. I feel that the poster was a success as it not only upholds our bands star image but it has synergy with our album cover which will mean it will be recognisable to our target audience.

Evaluation of Album Cover

When creating our album cover we looked at many drum and bass covers for inspiration, we chose Chase and Status who wrote the song ‘Let you go’ as particular inspiration for our cover which we based on their urban, arty style. Their album covers use urban, gritty artistic photography to represent their style in their album. We adapted their style and took a number of urban artistic shots of a youth bare knuckle fighter who is representative of the young, rebellious, urban youth audience who we target as a band. We kept the layout of the album cover simplistic with the band and song title as the only added element to the cover. The inside cover features a similar design and image layout with the fighter youth as the main attraction of the cover along with a smashed record which symbolises rebellion and anti-authorial image. Overall I think that the album cover worked very well as it not only feeds in and conforms to the star image of SMAK but it will also appeal to our target audience, conforming to other drum and bass album covers due to the research done and influence from artists such as Chase and Status.

Digipack

Initial Digipack Photoshoot

We did a photoshoot for our digipack in order to get a number of urban, gritty original photographs that would fit in with our band's star image and would be interesting and relevant for our target audience. The photoshoot was of a bare knuckle fighter in an urban environment which we thought conformed to our band's rebellious and anti-authoritarian image.

Album Cover Research