Creating SMAK’s promotion poster to accompany our album cover we tried to keep the look and feel, layout, colour scheme and image as similar to the albums as possible to maintain synergy and uphold the specific ‘image’ of the band. The image we chose to use was from the same shoot in which we took our album cover, of a young, bare-knuckle fighter. It again portrays the band as a young, rebellious, anti-authority group and by not using a member of the band in the image it is not subjective just to the band but is symbolical of all youths. The colour scheme and font of the text we kept the same on the album cover and poster, and like the album cover we tried to maintain simplicity on the poster, only having the title of the band, song, release date and code. The code offers a new technological form of advertising which is recognised with our target audience; youth recognise the code as a hyperlink to a website which can be accessed through blackberry’s i-phones and other mobiles which are popular with the youth of today. I feel that the poster was a success as it not only upholds our bands star image but it has synergy with our album cover which will mean it will be recognisable to our target audience.
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